Talent Engagement At UM Career Path 2017

One of the biggest challenges faced by organisations today is discovering and attracting skilled and talented employees. For a competitive industry like accounting, it is critical to employ the most qualified number crunchers and individuals with must-have skills and experience that are available in the market. One of the best talent identification and recruitment places are career and jobs fairs.

It can be considered a one-stop platform that brings together a large pool of talent with diverse qualifications and abilities, from all walks of life. It gives employers opportunities to engage with a wide variety of job seekers and even conduct interviews. These factors could leave a positive lasting impression on potential candidates, especially from the younger generation, compared to a typical print or online job vacancy advertisement.

Career and job fairs can also translate into indirect marketing opportunities for companies. It helps create greater brand awareness and raise the profile of an organisation, not just among job seekers but also other employers present at the event, and the general public. Hence, Cheng & Co has always been a keen participant in career and job fairs over the years with the most recent being the University of Malaya (UM) Career Path 2017.

Held on 11 and 12 April 2017 at the Dewan Tuanku Canselor, UM’s Career Path is a prestigious event that’s been around for many years and has often attracted countless high-quality graduates and undergraduates. For Cheng & Co, Career Path 2017 was a successful event with our growth story and vision for 2020, to become The Firm of the Future, striking the right cord with job seekers looking to build a successful career with a leading fast-growing firm.

We were impressed by enthusiastic individuals, with impressive qualifications and character, that expressed interest in becoming a part of Cheng & Co. This certainly bodes well for our ambitions to be the largest home-grown international accounting firm with offices in 100 locations in the Asia-Pacific region, while helping Malaysia achieve its target of producing 60,000 accounting professionals by 2020.

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