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The Malaysian Institute of Accountants (MIA) hosted the prestigious MIA Conference 2017 on 7 and 8 November 2017 at the Kuala Lumpur Convention Centre in Kuala Lumpur, Malaysia. The conference is one of the most anticipated event of the year for the accounting industry and is MIA’s annual flagship event, offering the best avenue to develop the accountancy profession in Malaysia.

Cheng & Co was among the supporting partners and was represented by its Managing Partner, Professor Dato’ Dr Chua Hock Hoo. In conjunction with the conference, Professor Dato’ Dr Chua was interviewed by Malaysia SME, primarily on what the future holds for accountants in Malaysia. He addressed key issues such as trends to look out for in Malaysia, future skill that accountants need to acquired and the impact of digital transformation.

Professor Dato’ Dr Chua is an avid proponent of transformation and introduced numerous aggressive transformational initiatives to achieve Cheng & Co’s vision of becoming “THE FIRM OF THE FUTURE” and the largest home-grown international accounting firm, with offices in 100 locations in the year 2020. The interview will certainly be an eye opener especially for SMEs to transform their businesses into continuous sustainable and profitable entities.

 

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