The Importance of Transformation for SMEs

With 100 companies eagerly waiting to be honoured with the 2016 SME 100 Awards and gain recognition as one of Malaysia’s Fast Moving Companies, Cheng & Co’s Managing Partner, Professor Dato’ Dr Chua Hock Hoo delivered an inspirational speech on Transformation, leading up to the presentation of the awards to the winners. Professor Dato’ Dr Chua has always been passionate about helping SMEs fulfil their true potential thanks to his own experience and hardship in developing Cheng & Co over the least 23 years.

He shared with everyone the journey and transformation of Cheng & Co Chartered Accountants from its humble beginnings in 1993 into a firm that, today, provides high-quality and efficient global-standard services which includes audit, tax and GST consultancy, international advisory and management consultancy while diversifying into new business models such as Australian property investment consultancy, enterprise resource planning, global business services and IPO advisory.

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The story of Cheng & Co’s Transformation and Vision 2020 to become the “THE FIRM OF THE FUTURE”, delivered by Professor Dato’ Dr Chua, provided unique insights for all entrepreneurs and SMEs that were present at the Palace of the Golden Horses on 09 December, 2016. It also served to encourage everyone to embrace transformational initiatives and take full advantage of the openings arising from increasing globalisation, as well as cross-border opportunities due to the formal commencement of the ASEAN Economic Community.

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